Schick case study

Brief

Launch Schick onto Instagram.

Objective

Align Schick with fashion & beauty influencers on Instagram.

Strategy

Give girls an excuse to show off their legs – and their style.

Insight

Girls don’t talk about their razor choice online – but they do talk about their outfits, shoes and jewellery by taking photos of their legs.

#legsforlikes

Idea

#LegsForLikes, a fun social competition which asked girls to take a photo of their style.

The Results

  • With over 236 entries in just 2 weeks, the #LegsforLikes campaign attracted 311 new followers who opted in to follow Schick’s Instagram feed.
  • The campaign had a potential Instagram reach of 68,610
    Facebook reach of 430,092, and an influencer reach (via @harperandharley & @fashionbloggerstv) of 241,940, for a total campaign reach of 840,516.