Projects

  • Warner Bros

    • Warner Bros Australia commissioned TheFARM to completely redevelop their consumer facing website. Leveraging off an existing global product database of thousands of Movie and TV titles, TheFARM localised designs from the US and built and entirely new Content Management System. The result is a fully data driven rich media website that will scale over time to include Videogames and eCommerce functionality - as well as promote price discounted items and seasonal collections.

    • Client: Website redevelopment
    • Services: Flash Interface,Design
    • http://www.warnerbros.com.au
  • Ferrero

    • Ferrero identified digital as the key channel to spearhead a campaign to drive more awareness and sales for Raffaello. Utilising social media, viral video, digital advertising and print, The FARM lead the way with all the creative, strategy and production for our original concept "Little White Truths."

    • Client: Little White Truths with Raffaello
    • Services: Flash Interface,Strategy,Design
    • www.littlewhitetruths.com.au
  • Taubmans
    • To raise awareness for the launch of Taubmans Endure there was a significant media spend focused on key channels, TV and online. To support this activity TheFARM developed a new Taubmans site destination and the online media campaign.Targeted at DIY consumers the site heroes Endure on the homepage and provides technical product information. The site seamlessly drove visitors through to Endure content and provided details on their nearest stockist.Delivered in a testimonial style, the TVC featured real painters and was extended online through video banners and standard formats. Integrity with the advertising was maintained through the capture of footage for use in digital channels.
    • Client: Full site redevelopment
    • Services: Flash Interface,Strategy,Design
    • www.taubmans.com.au
  • BONDS

    • For the first time in 2009 BONDS ran its popular Baby Search entirely online. The FARM created a dedicated Baby Search section within the Bonds Bumps & Baby website and developed a registration tool that intelligently integrated with the existing Bumps and Baby member database. A Facebook page and Twitter account extended campaign reach and tapped the power of social media to encourage consumer interaction and WOM. The campaign was an overwhelming success with a record 17,885 individual entries and 420k unique visitors.

    • Client: Baby Search 2009
    • Services: Strategy,Design
    • http://www.bonds.com.au/bumpsandbaby/pages/babysearch/09/default.aspx
  • Stayfree
    • From research the client identified that trial is key to switching behavior in this category so as part of a launch strategy for the new Stayfree pad, TheFARM developed a bold online launch campaign which drove users to sample the product.  The microsite enabled consumers to request a sample product and also offered an incentive for purchasing the product via cash back.
    • Client: Blog & Online Media
    • Services: Flash Interface,Strategy,Design
    • www.stayfree.com.au
  • Neutrogena Wave
    • The Neutrogena Wave, a vibrating facial cleanser from J&J, needed a big push in the market to boost sales and digital activity to date was very limited with low awareness of the product online. Our brief was simple - to shout the "Cleans 10x deeper" message as loud as we could. Our solution was to bring the product to life as much as possible in pixel land with plenty of bubbles and fun interactive demos to get our young target audience engaged with the product. A combination of bold site skins and rich media banners got the message across whilst a targeted messenger banner cheekily posed the question "Wish your friends were 10x deeper?"
    • Client: Online Media
    • Services: Flash Interface,Strategy,Design
    • http://www.thefarmdigital.com.au/awards/neutrogenaWAVE.html
  • Neutrogena Ulstra Sheer
    • Neutrogena launched its sunscreen into the competitive Australian market embracing digital as a key channel to create advocacy and talk-ability. TheFARM created a combination of big bold interactive display advertising and facilitated grass roots conversation around sun care. We undertook a multi channel and phased approach providing content beyond product messaging and opening up a conversation about the broader topic of sun care. We also utilised key opinion leaders to build credibility of Ultra Sheer and assert it as a serious player in sunscreen. The Suncare Revelations blog was an additional contact point for the collation of content and the destination for conversations.
    • Client: Forum & Online Media
    • Services: Flash Interface,Strategy,Design
    • http://www.thefarmdigital.com.au/awards/neutrogenaUltraSheer.html
  • Warner Bros.

    • Home Video launched the Like? Love! campaign to promote their TV on DVD range.

      The site provides a place for fans to write reviews, rate and discuss their favourite shows and integrates  with Facebook.

      The campaign is now also supported with a Facebook Fan page.

    • Client: Like?Love!
    • Services: Flash Interface,Strategy,Design
    • http://www.likelove.com.au/public/home.aspx
  • 2009-04-27T00:00:00
    Zip Industries
    • ZIP Industries, the world's leading manufacturer of instant chilled and boiling hot water taps, appointed TheFARM to concept and develop their new web presence.  The brief was to provide both consumers and industry with easy access to product and corporate information, develop a new online brand for ZIP, and implement a content managed back end that would support management of ZIP's Australian, United Kingdom and New Zealand's sites all through a single interface.  TheFARM rolled out the Umbraco CMS that supported ZIP's international regionalisation requirements, developed a new UI to support ZIP's complex product attributes and integrated Flash components in to the navigation system that ultimately provided users with the most seamless solution possible.
    • Client: New Website
    • Services: Flash Interface,Design
    • http://www.zipindustries.com
  • 2009-04-24T00:00:00
    The Wiggles
    • TheFARM is very excited to announce the launch of WiggleTime.com, an interactive environment enabling preschool children to explore, play and learn with the use of familiar Wiggles themes, destinations and characters. WiggleTime.com extends their philosophy of "education through entertainment", and acts as an early childhood developmental tool for both toddlers and their parents. Each game played on WiggleTime.com contains cognitive, physical and social elements to help benefit the pre-schooler. It also doubles as an educational resource center for parents to monitor their child's development and be kept up to date with the most recent parenting news. So jump in the Big Red Car, buckle up and start exploring!
    • Client: Wiggle Time!
    • Services: Flash Interface,Strategy,Design
    • http://www.wiggletime.com
  • 2009-02-23T00:00:00
    Camp Quality
    • TheFARM is very proud to announce the launch of the new Camp Quality website that brings to life the concept of "Bubbles of sunshine" for its supporters and families. Camp Quality is a not for profit organisation that believes in bringing optimism and happiness to the lives of children and families affected by cancer through fun therapy.
      Drawing upon CQ's philosophy that "Laughter is the best medicine",  the site delivers a colourful and media rich site (featuring CQTV and Jukebox), the online component of Camp Quality becomes just as fun a space for children living with cancer to hang out, as the programs' real world activities.
    • Client: Camp Quality
    • Services: Flash Interface,Strategy,Design
    • http://www.campquality.org.au
  • 2008-11-01T00:00:00
    Sunbeam
    • Launched in November 2008 the new Sunbeam.com.au site allows users to find products through multiple navigation paths thanks to a unique tagging system that allows products to be related on any number of levels. Products are also related to recipes and tips and tricks for consumers to make the most of their products.
    • Client: Sunbeam
    • Services: Strategy,Design
    • http://www.sunbeam.com.au/
  • Earth Relaunch
    • Westpac launched a new range of Earth credit cards into the market in October 2008 and engaged The Farm to redevelop the Earth website. The new site built on the initial design we created in 2006, focussing on customer acquisition for the new Gold and Platinum cards. The site promotes the Earth cards’ Qantas Frequent Flyer points earning potential through rich, travel-related imagery that sets it apart from other credit card websites.
    • Client: Westpac
    • Services: Flash Interface,Design
    • http://www.earth.com.au/
  • 2008-09-04T00:00:00
    LCD vs. Plasma
    • In mid 2008, The Farm partnered with The Campaign Palace to develop a microsite for Panasonic that supported their LCD to Plasma TV campaign. The Farm was tasked to provide an innovative solution for the site that assisted consumers with accurately comparing between the two technologies. The brief was to compare utilising full motion video on a virtual display. The Farm used a combination of Five3D and ActionScript3 to ensure the site ran the full motion video smoothly in 3D, whilst maintaining optimal efficiency in providing the effects.
    • Client: Panasonic / The Campaign Palace
    • Services: Flash Interface
    • http://www.lcdorplasma.com.au/
  • 2008-09-04T00:00:00
    TiVo support site
    • In mid 2008, The Farm partnered with Unwired to assist with the launch of TiVo. The project involved three components; scoping, content and build. The scoping stage included research and development into possible solutions in both Dotnet and PHP environments, the formation of technical guidelines and system architecture documentation, and development of information architecture and user flows. The content stage involved preparation of all help articles for use on the site, and The Farm provided appropriate copywriting experience to ensure clear and consistent tone and terminology site-wide. The final build included site build, including customisations to spec, testing, content migration and deployment.
    • Client: TiVo / Unwired
    • Services: 
    • http://www.tivo.com.au/
  • 2008-09-04T00:00:00
    Open Up To Mail
    • The Farm partnered with MercerBell in early 2008 to provide a digital solution for an upcoming campaign for Australia Post. The brief was to develop a flash based site that would promote the increased use of direct mail in Australia. The solution for Open Up to Mail was to be innovative, appeal to the time poor user and reflect the campaign as a whole. In order to provide the most innovative solution possible, The Farm analysed the field in Flash solutions and chose to implement the site in a Papervision 3D environment with dynamic camera movement and tracking. The environment was modelled in 3D Studio and exported in to the Flash environment where the other components of the site were seamlessly integrated.
    • Client: Australia Post / MercerBell
    • Services: Flash Interface,Design
    • http://mercerbell.farmcreative.com.au/
  • 2008-05-13T00:00:00
    Sunbeam Coffee School
    • In 2008 Sunbeam approached The Farm to provide an online website solution to help promote the Sunbeam Coffee Schools. The Farm was able to develop a fun and interactive website, that is content managed very simply and quickly via a customised CMS admin tool. Sunbeam are able to manage and administer all customer bookings, as well as update all content on the website pages via this content managed system. Taking away the need to have a 1300 telephone booking service. The website also allows the general public to make their own bookings and upload photos of their own fabulous coffee creations!
    • Client: Sunbeam
    • Services: Flash Interface,Design
    • http://www.sunbeamcoffeeschool.com.au
  • 2008-05-22T00:00:00
    NRL Centenary
    • In late 2007, BigPond Sport appointed The FARM to scope and deliver the website for the Centenary of Rugby League and the National Rugby League (NRL). The FARM scoped the project - developing functionality packages, specifications, creative concepting, ongoing content strategy and technical guidance. The FARM then took the scoping to build, delivering an integrated design and technical solution encompassing the best of DotNET, Flash and HTML. This was achieved by delivering a custom content managed solution with full web based administration, flash based applications that innovatively represent 100 years of Rugby League and a design that remains faithful to both the NRL and Centenary of Rugby League's brands in 2008.
    • Client: Bigpond Sport
    • Services: Flash Interface,Design
    • http://www.centenaryofrugbyleague.com.au
  • Girl Friday Season 2
    • Girl Friday was back for another season of big laughs on the small screen and The Farm once again took up the challenge of creating the eponymous hero's online world. We teamed up with Ish Media to create a unique viewer experience where the content on the site (everything from the show's episodes to voicemail messages in Girl Friday's mobile) are released to each viewer on their own schedule. Users receive Email and SMS communication when new content's ready for them to check out, and all these assets are handled by a Content Management System.
    • Client: Ish Media
    • Services: Flash Interface
    • http://www.girlfriday.tv/
  • Mitsubishi Motors
    • Clemenger Proximity approached the FARM to build and host the Mitsubishi Motors Australia website. The objective was to build a rich content website containing video assets, audio, animation, images and copy for the Mitsubishi Motors website together with a Content Management System that will be used by the Client to publish content.
    • Client: Clemenger Proximity
    • Services: Flash Interface
    • http://www.mitsubishi.com.au
  • Home Sweet As

    • The Home Sweet As campaign conducted by Air New Zealand encouraged Kiwi's back home to send a 'guilt' message to friends and family residing in Australia to return for a visit. The Farm were engaged by Host to develop the Flash website and build a custom integrated platform that delivers the messages using mobile technology to a 6 metre billboard located in popular destinations in Sydney and Melbourne. A picture was then taken of each message and published to the website. Each participant also had the opportunity to enter a competition for free flights.

    • Client: Host/ Air New Zealand
    • Services: Flash Interface
    • http://homesweetasau.farmcreative.com.au/
  • Girl Friday
    • Girl Friday is an interactive comedy series designed for the small screen. The short format episodes are supported by an extensive online site where audiences can delve into Girl Friday’s handbag and explore extra story content through everyday communication devices such as mobile phones, emails, voicemail and video. The creators of the series, Ish Media, approached The Farm to develop the online experience and content delivery.
    • Client: Ish Media
    • Services: Flash Interface
    • http://www.girlfriday.tv/
  • A Place to Think - A Moving History
    • The Farm were approached by the ABC to design a new site 'A Place To Think' which is the ABC's interactive portal delivering handpicked Australian audio and video documentaries online and specialist documentary productions. A Place To Think appeals to all audiences interested in Australian culture.

      Within the A Place to Think site sits 'Moving History', which is co-production between ABC and Film Australia. Moving History is a showcase of the last 60 years of Film Australia. We had huge amounts of archive material to work with and we wanted to create an abstract environment mixing old and new elements stepping throughout the decades.

    • Client: ABC
    • Services: Design
    • http://www.abc.net.au/aplacetothink/#home
  • Flaunt it! SKYY Vodka
    • The Farm Creative worked with Kastner and Partners agency to develop the SKYY Vodka Flaunt it! website. The site consisted of an Image Upload Competition and Gallery, Weekly SMS Competition and Video Interviews of Australian Fashion Designers. Culminating with The Farm Creative designing and developing Flash Projections for the Night SKYY Rosemount Australia Fashion Week party held at the MCA in Sydney.
    • Client: Kastner and Partners
    • Services: Flash Interface,Strategy,Design
    • http://skyyvodka.thefarmdigital.com.au/
  • Tooheys Extra Dry Platinum - Human Testing
    • The Farm Creative partnered with BMF to design and develop www.humantesting.com.au for Tooheys Extra Dry Platinum. The Farm Creative worked closely with the creative team from BMF executing creative based on BMF’s Creative Direction. The site consisted of Flash games for “testing" users along with showcasing TV and print features of the campaign, Email broadcast and “top tester” bios published on the site. The site was consistently updated with fresh games and fun content including streaming video to ensure return visits over the life of the campaign.
    • Client: Lion Nathan/ BMF
    • Services: Flash Interface,Design
    • http://humantesting.thefarmdigital.com.au/
  • Yahoo! Think Tank
    • The Farm Creative designed and developed The Yahoo! Think tank in conjunction with Host and Glue Society agencies. The Think Tank brief entailed the development of an online site where creative briefs were submitted and answered in real time by a creative team locked in a tank over a period of two weeks. The event was streamed live with visitors able to switch video streams, interact with the tank participants, vote on the music being played, and submit a brief to the creative teams.
    • Client: Yahoo/ Host/ The Glue Society
    • Services: Flash Interface,Design
    • http://yahoothinktank.thefarmdigital.com.au/#

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